YouTubers have to declare ads. Why doesn't anyone else?

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and
BBC trademark policy:
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
INlongs declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro


  • Tom Scott
    Tom Scott2 महीने पहले

    "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, INlongs titles have to be short and catchy!

  • Ken Chiu

    Ken Chiu

    11 दिन पहले

    @Harv Pot Delete ads now and ban youtube :)

  • Harv Pot

    Harv Pot

    12 दिन पहले

    I agree.

  • Ken Chiu

    Ken Chiu

    13 दिन पहले

    Ads suck, Do you agree? 1. Yep, it annoys me. 2. NO, I LOVE THEM IDIOT!

  • Dionysio Katehis

    Dionysio Katehis

    13 दिन पहले

    You got a problem with INlongs it's your right to leave it.. myself as a major shareholder in Google and loving every second of it now shut up and post..

  • RT HJ

    RT HJ

    23 दिन पहले

    I am not going to watch this video. Not because it isn't good, but only because I already know the subject matter. Gave you an upvote and a comment. Hope that is enough support.

  • Asfand Khan
    Asfand Khan2 घंटे पहले

    I just got an advert, seconds before Tom asks "is this an advert"...

  • That Commenter
    That Commenter7 घंटे पहले

    The thing you're trying to find 11:42

  • Kaito 1412
    Kaito 14129 घंटे पहले

    And right now INlongs wants to tax non US CITIZEN content creators revenue from views they get from the Usa

  • leighmossien2009
    leighmossien200910 घंटे पहले


  • AlienWacker
    AlienWacker12 घंटे पहले

    "Inciting imminent lawless action" - Trump must have skipped that one... "Threatening senior politicians"... "Spreading malicious, deliberate lies"... Oh well... I'm Canadian.... He's their problem....

  • AlienWacker
    AlienWacker12 घंटे पहले

    Pepsi Ad in the middle of Total Recall (1990)....

  • Lana
    Lana14 घंटे पहले

    This is a great video, very informative

  • Oliver Bryant
    Oliver Bryant15 घंटे पहले

    Should have used the scene from Wayne’s world with the product placement. Great video. Edit: Nevermind

  • JDwithADDinHD
    JDwithADDinHD16 घंटे पहले

    Did... Did you just say I'm not your friend Scott? Well that sure is strange considering I've been waiting for an invite to any of your birthdays i can take a hint, scott

  • Somnium-Arts
    Somnium-Arts17 घंटे पहले

    Idk abt other countries but here in the Netherlands on tv if a show is sponsored they always say so right before the show, in ad breaks, and after the show. “Dit programma wordt mede mogelijk gemaakt door...” which is similar to “this show is brought to you by” Or “this show is sponsored by” Sometimes its just one sponsor and sometimes its multiple but here they definitely mention it

  • WyattW! [OFFICIAL]
    WyattW! [OFFICIAL]18 घंटे पहले


  • Ty McCarthy
    Ty McCarthy18 घंटे पहले

    Anyone else get a INlongs ad roll right before Tom said "Is this an advert?!" This is getting really meta.

  • DryEyeBuilds
    DryEyeBuilds20 घंटे पहले

    11:46 personal replay button, but you can use it too if you want!

  • Aydin Marriott
    Aydin Marriott21 घंटे पहले

    for all of you looking for the vape scene: 11:46 enjoy

  • Just Meep
    Just Meep21 घंटे पहले

    Um, beats by drye? AJR?

  • VazanXYT
    VazanXYT23 घंटे पहले

    11:45 this is the reason why everyone came here

  • ApplesPapples
    ApplesPapples23 घंटे पहले

    Stuff like a junket is common in all of human history.

  • ApplesPapples
    ApplesPapples23 घंटे पहले

    "They look and feel like a random slot machine, but in reality, they're rigged so you win just enough to keep feeding more and more money desperately in the game" So just like every slot machine and casino game ever?

  • mobilemowers
    mobilemowersदिन पहले

    I see so many youtubers have thir homemade commercials caay about car buying sites but never declare in the begining of the ad. This way they can double dip with youtube ad's and thier own sponsered ads

  • The Swamp Shredder
    The Swamp Shredderदिन पहले

    11:45 if you are looking for the vape choke part here you go

  • susan ghimire
    susan ghimireदिन पहले

    Here you go 11:48, your search is over XD

  • Mathiew Tackitt
    Mathiew Tackittदिन पहले

    Correct me if I'm wrong, but the Constitution doesn't apply to corporations and businesses, right? Those are human rights, meant to protect the people, not business rights. Sure, maybe Congress added businesses and corporations under those protections, but that would mean Congress would just have to repeal that rather than rewriting the Constitution. Again, I could be wrong, but that was my understanding of the Constitution. It protects citizens, not businesses.

  • Luna Noche
    Luna Nocheदिन पहले


  • Adrian T
    Adrian Tदिन पहले

    Was this an advertisement for UK laws?

  • Vexari
    Vexariदिन पहले


  • Unlimited Rory
    Unlimited Roryदिन पहले

    11:46 I keep laughing at that I don't know why

  • Grace
    Graceदिन पहले

    11:45 for the iconic vaping

  • Turt Les
    Turt Lesदिन पहले

    11:46 me when I choke on water

  • Cindy Lian
    Cindy Lianदिन पहले

    12:31 “Is this an adve-“ Gets ad. Well played

  • SmokingSpitfire
    SmokingSpitfire2 दिन पहले

    Tom: I'm going to use car placement as an example in a James Bond movie. Also Tom: Uses the one scene showing a FORD instead of the most famous brand-movie pairing on earth (Aston Martin) Never change!

  • People Playground Edits
    People Playground Edits2 दिन पहले

    "its time to play, is this an advert ?" *ad plays*

  • Marnus Lasagne
    Marnus Lasagne2 दिन पहले


  • domsfilms
    domsfilms2 दिन पहले


  • ellacy
    ellacy2 दिन पहले

    I have another problem with INlongs’s advertising system. There was a product that two INlongsrs produced in late 2019 and a whole ‘documentary’ was made during it, receiving millions of views each episode. This was the Shane Dawson and Jeffree Star makeup palette, and it was very successful in getting people to buy the product. Should this have been classified and declared as sponsored? It definitely influenced a lot of people to buy the palette, just because of this connection they had made to it from watching the videos. I watched the series as it came out and even bought the product (in possibly my worst buying experience ever as the website crashed and I accidentally bought two in the rush to get it, and shipping from the USA is really expensive!) Personally, I had no interest in makeup but I still wanted this palette so badly. This shows that the videos had something to do with a person’s desire for the product, and what’s messed up is that their target audience was mainly teens. I think there is definitely something wrong with this, as since I was only young I didn’t know any better. I always look back on it with a lot of dread and disappointment in myself, but i still believe that the two INlongsrs had influenced their audience and its not our fault because we couldn’t notice this at the time. If they were following certain rules for advertising then something needs to change, and if they weren’t then why didn’t anyone intervene with the series? I think this is definitely a problem on INlongs because of the amount of young people who are more likely to be influenced by things like this.

  • jdemondo18974
    jdemondo189742 दिन पहले

    What about when shows, (only one that comes to mind is iCarly) where they clearly use an Apple computer but change the logo to something like a pear with a bite out of it?

  • that_tilton
    that_tilton2 दिन पहले

    I remember the days of no demonetization, and no influencer adverts. I wish we can go back to those days. INlongs has just been on a downward spiral since 2015.

  • Thai Lai
    Thai Lai2 दिन पहले

    hi tom sctot

  • Thai Lai

    Thai Lai

    2 दिन पहले

    omg hi im tom scot,

  • Geeky Channel
    Geeky Channel2 दिन पहले

    Anyone else actually wanna go to asbestos land?

  • WeeWeeJumbo
    WeeWeeJumbo2 दिन पहले

    You came here to see 11:45

  • BeanSuop 8te
    BeanSuop 8te2 दिन पहले

    "It's time to play "Is this an adver-" *Target ad plays* Me: "Well it says "ad" a the bottom so..."

  • Xander Baker
    Xander Baker2 दिन पहले

    did you or did you not just endorse any and decks Saturday night takeaway without any things!

  • Super Pandas
    Super Pandas3 दिन पहले

    Wow, Disney, of all company’s, is doing better then the BBC. I had a product placement warning, very clearly, before ,any popping returns a few months ago.

  • Andrew Pyndyk
    Andrew Pyndyk3 दिन पहले

    I tried to watch the vaping part on 0.25x speed and died trying not to laugh

  • plojs 0
    plojs 03 दिन पहले

    when you realize those last 5 seconds were to meant to give a bad reputation to vaping products, in other words, telling us his opinion and the end of the video, just like an influencer, and we barely noticed. That was his point all along.

  • Cian Gargan
    Cian Gargan3 दिन पहले

    11:45 Tom Vaping

  • SkyLimited
    SkyLimited3 दिन पहले

    11:46 rip tom scott

  • AshDoesMusic
    AshDoesMusic3 दिन पहले

    phat vape at 11:45

  • Yan Cid
    Yan Cid3 दिन पहले

    "It's time to play: 'Is this an advert?'" [Target ad plays]

  • Ryan E
    Ryan E3 दिन पहले

    Not entirely accurate. In the medical and dental communities experts are absolutely required to identify potential conflicts of interest. I've read many health care journal articles and have been to plenty of seminars where speakers have disclosed relationships with private enterprise. You are right, however in saying that this should be much more commonplace.

  • TaZe Schwifty
    TaZe Schwifty4 दिन पहले

    "is this an advert" instantly gets 2 ads

  • P G
    P G4 दिन पहले


  • Foxybtw
    Foxybtw4 दिन पहले

    11:47 😂

  • Sabol Anton
    Sabol Anton4 दिन पहले


    HYKANTUS4 दिन पहले

    11:45 Iconic.

  • Geo Neo
    Geo Neo4 दिन पहले

    11:42 (what you came for)

  • Lamp_Master 69

    Lamp_Master 69

    3 दिन पहले

    Read my mind

  • Artemis Garcia
    Artemis Garcia4 दिन पहले

    It's mostly because most media hates online media to a T, they have demonized the internet just like books, the written word and phones

  • Tom Reid
    Tom Reid4 दिन पहले

    Waited 15 minutes wondering but yes Wayne’s World was there!

  • Car Jac
    Car Jac4 दिन पहले

    So this explains the "radio edit" on the song title.

  • Cherry Mosley
    Cherry Mosley5 दिन पहले

    Damn, now I want a sandwich and milkshake...

  • Ed
    Ed5 दिन पहले

    honestly i took like 5 seconds to realize gucci gang had a trademark

  • Jacob Cakob
    Jacob Cakob5 दिन पहले

    That coughing when you vaped was hilarious

  • Bulk Bogan
    Bulk Bogan5 दिन पहले

    11:47 That's what you're here for. You're welcome. Don't pretend you weren't.

  • Pi Cubing Official

    Pi Cubing Official

    5 दिन पहले

    Nope, I was here to see Tom Scott talk about adverts for 30 minutes

  • Mark Penhall
    Mark Penhall5 दिन पहले

    Because we already paid for it?

  • Dark Knighte Apologeticz
    Dark Knighte Apologeticz5 दिन पहले

    Government giving the same rules to everyone, yea that's never gonna happen. Good luck, though.

  • Jay P
    Jay P5 दिन पहले

    I really hope that at some point of his life, Tom will be knighted. Maybe that requires social media platforms to become more recognized my the mainstream, but i could see that happening when current generations grow up. If that happens I really can't name a bigger, better or higher quality influencer on this platform right now. If one of his videos like this ends up starting something big which I seriously believe could happen, I'd bank on it even more.

  • anagennao
    anagennao5 दिन पहले

    This vape contains no nicotine or flavor... just 100% pure THC.

  • Nembly
    Nembly5 दिन पहले

    INlongsrs and influencers are mainly young people and the gov't has no qualms about restricting young people.

  • Fred Evans
    Fred Evans5 दिन पहले

    do you vape? No I dabble in mouth operating fog machines

  • Nembly
    Nembly5 दिन पहले

    Fantastic video. Bless you for the 30 Rock bits. By the way, I was eating a delicious snack of M&Ms chocolate candy throughout which I washed down with some Starbucks vanilla Frappuccino bottled beverage. Really satisfied my sweet tooth.

  • Gpendre
    Gpendre5 दिन पहले


  • Dooshopo Yt
    Dooshopo Yt5 दिन पहले

    "There is UGGGHHHHGGGTGD* -Tom scott 2021

  • Ry
    Ry5 दिन पहले

    why do brits say advert as shorthand for advertisement instead of simply "ad"

  • Tomate too
    Tomate too5 दिन पहले


  • Trench 666
    Trench 6666 दिन पहले

    Is this an advert? *Actual Advert plays

  • ucity metalhead
    ucity metalhead6 दिन पहले

    The Worst sponsorship has got to be raycons i lose a bit of respect for anyone pushing that trash on fans.

  • JakeFennec
    JakeFennec6 दिन पहले

    step one of vaping: Don't talk while vaping

  • Pi Cubing Official

    Pi Cubing Official

    5 दिन पहले

    Step 1 of vaping: don’t vape

  • lambdaguy101
    lambdaguy1016 दिन पहले


  • Andrew McCall
    Andrew McCall6 दिन पहले

    Tom Scott should start a political party called “The Fair Party”. I’d vote for it!

  • rautermann
    rautermann6 दिन पहले

    I think that "everyone draws the line just below themselves" is a bit cynical and I'm not sure we have reason to believe it's not just "everyone acts just above the line they would draw".

  • Maike Barth
    Maike Barth6 दिन पहले

    why are you standing in a shirt outside when its so cold

  • Infernal Deadra
    Infernal Deadra6 दिन पहले

    I actually really appreciate that scene from Wayne's World because it was such a perfect representation of this.

  • Nicholas Kroeplin
    Nicholas Kroeplin6 दिन पहले

    16:39 what about jerry seinfeld producing seinfeld starring jerry seinfeld who plays jerry seinfeld

  • Danko Kapitan
    Danko Kapitan6 दिन पहले

    *11:46* 😂😂

  • Timothy Manukian
    Timothy Manukian6 दिन पहले

    11:46 is why you came here

  • kadepow11
    kadepow116 दिन पहले

    Tom kinda looks like Owen Wilson...

  • Gustavo Suna Lyra
    Gustavo Suna Lyra7 दिन पहले

    funny how breaking copyright law is on the same list as inducing suicide, pedophila and manipulating major powers

  • MauM / Mauro Miceli Consigli - Vivamos Mejor
    MauM / Mauro Miceli Consigli - Vivamos Mejor7 दिन पहले

    Emily in Paris got awards because they flew to Paris and treated really nicely the ones in charge of the awards.

  • squidwardfam82
    squidwardfam827 दिन पहले


  • Big Trav
    Big Trav7 दिन पहले


  • Lukas Preston
    Lukas Preston7 दिन पहले

    Tom: "And now, time to play 'is this an adver..." *Interrupted by an advert*

  • Spencer Cochran
    Spencer Cochran7 दिन पहले

    Fantastic video bud

  • ToxicRush
    ToxicRush7 दिन पहले

    I got an ad for making ads on this video...

  • Vaporwave Vocap
    Vaporwave Vocap7 दिन पहले

    INlongs is not a private platform, nor are the vast majority of Corporations.

  • Bailey Jorgensen
    Bailey Jorgensen7 दिन पहले


  • Chezz
    Chezz7 दिन पहले


  • Tyler M
    Tyler M7 दिन पहले

    damn tom scott hit a fattie

  • Simon Shaw
    Simon Shaw7 दिन पहले

    For those of us who pay for a INlongs subscription, we need a skip button for the sponsored ads.

  • TheBlueGamerG
    TheBlueGamerG7 दिन पहले

    11:43 You've been looking for this, right?

  • John Roland
    John Roland8 दिन पहले

    11:45 you’re welcome